Web Advertising

More people are turning to The Progressive’s web site as a reliable, intelligent alternative to corporate-sponsored news. By advertising on The Progressive’s dynamic web site, www.progressive.org, you will reach tens of thousands of politically sophisticated, activist readers who visit the site to read our web exclusives, including Progressive editor Matthew Rothschild’s daily commentaries, and weekly columns by political editor Ruth Conniff and managing editor Amitabh Pal.

For Internet readers seeking information about progressive politics and issues, our site is highly visible. Using any major search engine, a search for the word “progressive” produces our site within the top two results.

Online ads are posted run-of-site, on The Progressive’s most current and highly trafficked pages Pricing for online advertising is based on cost-per-thousand (CPM) impressions, with a minimum requirement of 10,000 impressions. The CPM varies, depending upon the size of the ad, as follows:

Skyscraper

Size: 120 x 600 pixels

File Size = 30k (30,720 bytes) or less, GIF, JPG; 40k (40,960 bytes) or less Flash

Placement: right-hand column, adjacent to editorial content

Cost: $15 CPM

Banner

Size: 468 x 60 pixels
File Size: 20k (20,480 bytes) or less, GIF, JPG; 30k (30,720 bytes) or less Flash

Placement: Below editorial content, center

Cost: $10 CPM

Button

Size: 120 x 90 pixels
File Size: 10k (10,240 bytes) or less

Placement: Top of right-hand column, adjacent to editorial content

Cost: $5 CPM

Weekly Progressive
e-Alert

Reach more than 20,000 e-Alert subscribers by sponsoring Progressive editor Matthew Rothschild’s weekly message, which highlights new articles of interest posted to our web site.


Sponsorship includes a message of up to 100 of text and hyperlinks.

Sending Files

Please email file as JPEG, GIF, PNG or Flash SWF. There is a maximum of three loops for animated ads. We do not accept pop-ups or pop-unders.

Please provide a link URL for all ads. Flash ads that include an internal link will not receive click-through reports.

Payment

Advance payment required for first 10,000 impressions. Thereafter, we will invoice upon fulfillment of contract.
For more information, contact Erika Baer at at Advertising Department, or call 608.257.4626